A STUDIO 53 SUCCESS STORY / DESIGNER TILES · CHENNAI
Tamil Nadu Ceramic Centre: 16 to 20x return, month on month.
Tamil Nadu Ceramic Centre is a designer tile showroom in Santhome, Chennai. They came to us when they launched their new showroom. Over the last two years we have run their Google and Meta ads, added SEO, and grown their reach well beyond their own neighbourhood, with a 16 to 20x return on ad spend every month.
16 to 20x
Return on ad spend, month on month
All of Chennai
Reach well beyond their own locality
More walk-ins
Significantly higher footfall to the showroom
ClientTamil Nadu Ceramic Centre
IndustryDesigner tile showroom & sanitaryware
LocationSanthome, Chennai (Citywide customer acquisition)
Services DeliveredMeta Ads, Google Ads, GMB ads, SEO, AEO, landing page, founder content, cross-marketing
02 / THE CHALLENGE
A new showroom, and a market that stopped at the local area.
Tamil Nadu Ceramic Centre came to us when they launched their new showroom. A tile showroom naturally pulls from the area around it, but the people in and around Santhome don't always have big requirements. The bigger buyers are people building their own homes, and architects and interior designers working on projects, and a lot of them are spread across the rest of Chennai. The job was to reach those higher-value buyers, bring them into the showroom, and not stay dependent only on paid ads to do it.
“The bigger buyers are people building their own homes, and architects and interior designers spread across Chennai. Studio 53 made our showroom a citywide destination.”
03 / THE WORK ARCHIVE
What we did for Tamil Nadu Ceramic Centre.
We widened their reach across Chennai, brought in architects and designers with founder content, and built SEO so they aren't leaning only on ads. We ran Google and Meta ads for them for two years, and the big shift was going wider than their own locality. We started bringing in people from other parts of Chennai who are building their own homes, because they have much bigger requirements than someone just living nearby. We also went after architects and interior designers, using the founder's content on Meta and GMB ads, so the right professionals started noticing them. And here is something most agencies skip: we tracked which leads actually walked into the showroom and bought, and fed that back to Google and Meta, so the ads kept finding real buyers, not just clicks. To stop them depending only on paid ads, we added SEO and AEO alongside. The walk-ins went up a lot, and we have been averaging a 16 to 20x return on ad spend month on month.
Citywide reachFounder content for architects & designersGMB ads for walk-insOffline conversions fed back
Request Showroom Growth BriefHover to pause & inspect
04 / THE OUTCOME
The result? 16 to 20x return, and a much wider market.
They started as a local showroom and now pull buyers from across Chennai, including the home-builders and the architects and designers who place the bigger orders. The walk-ins went up a lot, and the ads have been giving a 16 to 20x return month on month. On top of that, with SEO and AEO now in the mix, they are not leaning on paid ads alone, so the growth has a steadier base under it.
16 to 20x
Return on ad spend, month on month
Citywide reach
Buyers from across Chennai, not just local
Pros on board
Architects and interior designers coming in
Mixed channels
SEO and AEO cutting the ad dependence
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How do you market a showroom beyond its local area?
You widen the targeting to the buyers who place bigger orders, wherever they are in the city, and bring them in with the right content and local ads. For Tamil Nadu Ceramic Centre, that meant buyers from across Chennai and a 16 to 20x return.
How do you bring in architects and interior designers?
You reach them with founder-led content that shows the range and the quality, and with Google and GMB ads so they find you when they are looking. For this showroom, that brought the professionals who place the big orders.
How do you increase showroom walk-ins?
With local Google and Maps ads that catch people searching nearby, plus content that makes them want to visit. For Tamil Nadu Ceramic Centre, walk-ins went up significantly.
How do you reduce dependence on paid ads?
You add SEO and AEO alongside the ads. That way you keep getting found on search and AI results without paying for every click.
Who is Studio 53?
We are a performance marketing agency in Chennai. We run Google and Meta ads for real estate developers and B2B brands, and we build the websites and systems behind them.
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