Targeting
ULTRA-LUXURY HOMES · CHENNAI
Brigade Stellaris: up to 70% quality leads.
Brigade Stellaris is an ultra-luxury project right opposite Phoenix MarketCity in Velachery, Chennai. 284 homes across four towers, with 3, 4 and 5 BHK duplexes and very low density. It is still under construction, so the job was to bring in serious HNI and NRI buyers early, from Chennai and from Singapore, Dubai and the UK.
65 to 70%
Quality leads out of everything the funnel brought in
4 markets
Chennai, plus NRI buyers in Singapore, Dubai & UK
284 homes
Across four low-density residential towers
LocationOpposite Phoenix MarketCity, Velachery Main Road, Chennai (5.19 acres)
Configuration4 towers, 284 homes, 3, 4 and 5 BHK duplexes connected by sky bridges
Home sizes3 BHK from 2,033 sq ft; 4 BHK from 3,194 sq ft; 5 BHK duplex from 5,695 sq ft
Price3 BHK from ₹4.50 Cr, 4 BHK from ₹7.31 Cr, 5 BHK duplex from ₹15.96 Cr
PossessionDecember 2030, RERA registered
HighlightsSingapore-designed (SOG), 90% north/east facing, sky-bridge interconnected
02 / THE CHALLENGE
A ₹4.5 crore plus home, years from handover, for a small buyer pool.
Brigade Stellaris starts at ₹4.5 crore and runs past ₹15 crore for the duplexes, and possession is years away in 2030. That means a small, specific buyer pool and a long decision. The owner needed serious HNI and NRI buyers early, not a flood of casual enquiries. The whole job was to reach the right few people in Chennai and abroad, and make sure the sales team only spent time on buyers who were real.
“For a flagship development years from handover, vanity lead numbers are meaningless. Studio 53 built a funnel that ensured only verified HNIs and global NRI investors reached our sales executives.”
03 / THE WORK ARCHIVE
What we did for Brigade Stellaris.
We built the campaign around the exact HNI and NRI buyer, qualified hard, and kept the ad money focused on buyers who were actually real. We went after two kinds of buyers. First, people living in bungalows who are tired of the upkeep and want the same space and luxury without the daily maintenance. Second, business owners who want a home in a prime location with real privacy. Low density was a big part of the pitch, because these buyers don't want a crowded gated community. We ran this across Chennai and to NRI buyers in Singapore, Dubai and the UK, and qualified every lead so only serious buyers reached the sales team. And here is something most agencies skip: for a project with a long sales cycle, we tracked which leads turned into real, qualified buyers offline and fed that back to Google and Meta, so the campaigns kept finding the right few people instead of just chasing enquiries.
HNI and NRI targetingBungalow-owner angleQualified leads to salesOffline conversions fed back
Request Project BriefHover to pause & inspect
Positioning
Privacy & low density
Location
Phoenix location angle
Targeting
Bungalow-owner angle
Positioning
Privacy & low density
Location
Phoenix location angle
Targeting
Business-owner angle
System
Qualification bot
Layout
3/4/5 BHK duplex plans
Targeting
Business-owner angle
System
Qualification bot
Layout
3/4/5 BHK duplex plans
Targeting
NRI buyers
Funnel
Landing page funnel
Creative
Design & sky-bridge
Targeting
NRI buyers
Funnel
Landing page funnel
Creative
Design & sky-bridge
04 / THE OUTCOME
The result? 65 to 70% quality leads.
We put the project in front of the right HNI and NRI buyers, and the funnel filtered everyone else out before they reached the sales team. Between 65 and 70 of every 100 leads were quality leads, real buyers who fit the home and the price. For an under-construction project at this ticket size, that kind of lead quality is rare.
65 to 70%
Quality leads out of every hundred delivered
4 Markets
Chennai, Singapore, Dubai and the UK
Tight Funnel
Ads to landing page to bot to sales team
Low Density
The privacy angle that pulled bungalow owners
“Studio 53 delivered between 65 and 70% verified quality leads across Chennai and NRI markets for our landmark Velachery development.”
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How do you get HNI and NRI leads for a luxury project?
You target the exact buyer, in Chennai and abroad, and run a tight funnel that qualifies every lead before it reaches sales. For Brigade Stellaris, 65 to 70% of the leads were quality.
How do you market an under-construction project years from handover?
You lead with the location, the design and the lifestyle, and you focus on buyers who can decide early. You also keep the funnel tight so the sales team only talks to serious people.
How do you reach NRI buyers in Singapore, Dubai and the UK?
You run the ads in those markets and build the message around what NRI buyers care about: a prime Chennai address, low density, and privacy.
What is a quality lead?
Someone who fits the home and the price and is serious about buying, not just someone who filled a form.
Launching a premium project?
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