A STUDIO 53 SUCCESS STORY / INDUSTRIAL EQUIPMENT · INDIA
Stroke Equipments: 32x return on ad spend, and a whole new market.
Stroke Equipments makes portable light towers in Chennai. Good product, solid company, but they were only really selling in South India, and all of it offline. We built their website and their marketing, took the whole thing online, and opened up the entire country as their market.
32x
Return on ad spend from Google search
All India
From a South India base to the whole country
Ads + SEO
Now ranking on search and AI search too
ClientStroke Equipments
IndustryIndustrial equipment manufacturing (portable light towers)
Base & ReachManufactured in Chennai · Pan-India Distribution
Services DeliveredWebsite, brochure, marketing materials, Google Ads, SEO & offline tracking
02 / THE CHALLENGE
A good product stuck in one region, sold the old offline way.
Stroke Equipments makes portable light towers out of Chennai, but they were mostly selling in South India, and all of it through offline channels. The thing is, the real demand for this product is up north, where all the big mining and construction work happens. So the market was sitting right there, they just had no way to reach it. Being based in Chennai and selling offline kept a national product stuck as a South India product.
“Being based in Chennai and selling offline kept a national product stuck as a South India product. Studio 53 opened up the entire country.”
03 / THE WORK ARCHIVE
What we did for Stroke Equipments.
We built their online presence first, then put the ad money behind the one product that made the most sense, in the places where the demand actually was. First we built the basics they didn't have, the website, the brochure, all the marketing material. Stroke sells five product categories, but we didn't want to spread thin, so we put the Google Ads behind just one, the portable light towers. The order value on it is big and the competition is lower, so it made the most sense. The factory is in Chennai, but we ran the ads across all of India, because there are only five to ten serious players in this product in the whole country, and most of the demand is up north around mining and construction. We went hard on Google search ads in those areas, and we got a 32x return on the ad spend. For a product sold on the phone and offline, we also did what most agencies skip: we tracked which enquiries actually turned into orders and fed that back to Google, so the ads kept finding real buyers. After that, so they are not depending only on ads, we started SEO, and now Stroke ranks on normal search and on AI search too.
Website and brochure builtFocus on the best productAll-India search adsOffline conversions fed back
Request Industrial Growth BriefHover to pause & inspect
04 / THE OUTCOME
A South India company that now sells all over the country.
The ads gave us a 32x return, which on its own is a great number. But the bigger thing is what it did to the business. Stroke went from selling in South India offline to reaching the whole of India online. That changed their actual sales and their turnover, not just their leads. And now that SEO is ranking them on search and AI results, they have a second channel that keeps bringing in business even without the ad spend.
32x
Return on ad spend from Google search
National reach
All of India, from a Chennai base
AI search
Ranking on search and AI results
Two channels
Ads and SEO working together
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How do you market industrial or manufacturing products online?
You pick the one product worth leading with, target the places where the demand actually is, and run strong search ads for the people already looking. For Stroke, that meant a 32x return and a national market.
Can Google Ads work for B2B manufacturing?
Yes. When buyers are searching for a specific product, search ads put you right in front of them when they are ready. For Stroke it gave a 32x return on the light towers.
How do you stop depending only on paid ads?
You build SEO alongside them. Stroke now ranks on search and on AI results for their other products too, so they get leads without paying for every click.
Who is Studio 53?
We are a performance marketing agency in Chennai. We run Google and Meta ads for real estate developers and B2B brands, and we build the websites and systems behind them.
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