A STUDIO 53 SUCCESS STORY / SIGNAGE MANUFACTURING · CHENNAI
The Sign Shop: an 18x return, and leads that qualify themselves.
The Sign Shop is a signage manufacturer on OMR, Chennai. We have handled everything for them from the start, the logo, the website, the ads, and the systems behind them. The clever part is a funnel that filters out the people who can't afford the product before they ever reach sales. Over two years, that has averaged an 18x return on ad spend.
18x
Average return on ad spend over two years
Self-Qualifying
A price calculator filters leads up front
Always-On
Enquiries keep coming even with ads paused
ClientThe Sign Shop
IndustrySignage manufacturing (LED video walls, ACP signage and building elevation)
LocationOMR, Chennai
Services DeliveredLogo, brochures, website, SEO, product landing pages, meta tags, Google Ads, Meta Ads, price calculator & social bots
02 / THE CHALLENGE
A premium product most enquiries can't actually afford.
The Sign Shop makes two things we pushed hardest, LED video walls and ACP signage with building elevation. The problem with LED video walls is that almost everyone who enquires can't actually afford one. So you get a lot of leads, the sales team spends hours on them, and most go nowhere. We needed a way to filter out the people who aren't serious before they ever reach a salesperson, and to keep the brand strong enough that enquiries come in even when the ads are off.
“The clever part is a funnel that filters out the people who can't afford the product before they ever reach sales. Studio 53 averaged an 18x return on ad spend.”
03 / THE WORK ARCHIVE
What we did for The Sign Shop.
We built everything from the ground up, the logo, website, SEO, product landing pages and the ads. For LED video walls, since almost everyone who enquires can't actually afford one, we added a price calculator on the page. The lead puts in their size, sees the price right there, and only reaches out if they are genuinely interested. That alone lifted the lead quality a lot, and a bot on their social channels warms the lead further before sales even speaks to them. And here is something most agencies skip: we tracked which enquiries actually turned into orders offline and fed that back to Google and Meta, so the ad money kept finding real buyers. All the ads are product-led and founder-led, which keeps recall high, and because we also run SEO, AEO and organic content, the brand has real equity, so enquiries keep coming even when the ads are off for a few days. Over two years, all of this has averaged an 18x return on ad spend.
LED price calculatorProduct & founder-led adsOffline conversions fed backSEO, AEO & organic content
Request Enterprise Signage BriefHover to pause & inspect
04 / THE OUTCOME
The result? An 18x return and leads that filter themselves.
The price calculator and the social bot do the filtering up front, so the sales team only spends time on people who know the price and still want to talk. That pushed the lead quality way up and kept the return high, an 18x average over two years. And because the brand has real equity now, from the product and founder content, the SEO, and the organic posting, the enquiries keep coming even when the ads are paused for a few days. The marketing isn't dependent on the ad budget being on every single day.
18x
Average return on ad spend over two years
Warm leads
Qualified on price before sales steps in
High recall
Product and founder-led content equity
Always-on
Enquiries continue even with ads paused
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How do you filter out leads who can't afford a premium product?
You qualify them on price before sales gets involved. For The Sign Shop, a price calculator lets the lead see the cost for their size first, so only serious buyers reach out. That lifted lead quality a lot.
How does a qualification bot warm up a lead?
It collects the details and gives an approximate price as soon as someone enquires. By the time a salesperson speaks to them, the lead already knows roughly what it costs and still wants to talk, so they are warm.
How do you keep leads coming when ads are paused?
You build brand equity alongside the ads, with SEO, AEO and steady organic content. For The Sign Shop, that means enquiries keep coming in even with the ads off for a few days.
Why product-led and founder-led ads?
They build recall. People remember the product and the person behind it, so the brand stays top of mind and the ads work harder over time.
Who is Studio 53?
We are a performance marketing agency in Chennai. We run Google and Meta ads for real estate developers and B2B brands, and we build the websites and systems behind them.
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