A STUDIO 53 SUCCESS STORY / INDUSTRIAL SUPPLY · INDIA
Indian Hydraulics & Pneumatics: 90% sales-qualified leads, across South India.
Indian Hydraulics & Pneumatics is a hydraulics and pneumatics supplier in Chennai. We built their whole marketing setup from scratch, ran product-focused Google Ads, then added SEO and AEO on top. Now about 90% of the leads we bring in are sales-qualified, month on month, and their market has grown from Chennai to the whole of South India.
90%
Sales-qualified leads, month on month
South India
Grown from Chennai to the whole region
Multi-Channel
Google Ads, SEO and AEO working together
ClientIndian Hydraulics & Pneumatics
IndustryHydraulics and pneumatics product supplier (B2B)
ReachChennai, Hosur, Coimbatore, Salem, Hospet & South India
Services DeliveredWebsite, brochure, digital and offline assets, product landing pages, Google Ads, SEO and AEO
02 / THE CHALLENGE
A solid supplier with no real digital presence.
Indian Hydraulics & Pneumatics had a good business in Chennai, but not much to market with and not much reach beyond the city. For a B2B supplier, buyers need to find you when they are looking for a specific product, and that wasn't happening. They needed the full setup, the website, the materials, and a way to get in front of the right buyers across a bigger region, without ending up dependent on a single channel to do it.
“They needed the full setup, the website, the materials, and a way to get in front of the right buyers across a bigger region. Studio 53 established our regional industrial authority.”
03 / THE WORK ARCHIVE
What we did for Indian Hydraulics & Pneumatics.
We built their marketing from the ground up, ran product-specific Google Ads, then layered SEO and AEO so they aren't leaning on one channel. We started by getting all their assets ready, the website, the brochure, and the rest of their digital and offline material. Then we built landing pages for specific products and started running Google Ads on them, so buyers searching for exactly what they supply would find them. And here is something most agencies skip: for a supplier where deals close offline, we tracked which enquiries actually became orders and fed that back to Google, so the ads kept finding real buyers. Once the ad performance settled, we moved into SEO and AEO, to widen the product range we rank for, grow their presence, and make sure they are not depending on just one channel. That mix now means about 90% of the leads we bring in are sales-qualified, month on month, and it opened up South India as their market instead of just Chennai.
Full marketing setup builtProduct-specific landing pagesGoogle Ads firstOffline conversions fed back
Request Industrial Supply BriefHover to pause & inspect
04 / THE OUTCOME
The result? 90% qualified leads, across South India.
From a Chennai supplier with little online presence, about 90% of the leads we bring in are now sales-qualified, steadily, month on month. The product landing pages and Google Ads brought the buyers with real intent, and the SEO and AEO widened the range they show up for and reduced the reliance on paid ads. Along the way their market grew from just Chennai to the whole of South India.
90%
Sales-qualified leads, month on month
South India
Market grown well beyond Chennai
Less ad-dependent
SEO and AEO carrying their share
Built from scratch
Website, assets and funnel, all new
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How do you generate qualified leads for an industrial supplier?
You build landing pages for specific products and run Google Ads on them, so buyers searching for exactly what you supply find you. For Indian Hydraulics & Pneumatics, about 90% of the leads are sales-qualified.
How do you expand a supplier's market beyond its home city?
You take them online properly, with search ads and SEO that reach buyers across the region. We grew Indian Hydraulics & Pneumatics from Chennai to the whole of South India.
Why add SEO and AEO on top of Google Ads?
So you are not depending on one channel. SEO and AEO widen the range of products you get found for and bring leads without paying for every click, which makes the whole thing steadier.
Who is Studio 53?
We are a performance marketing agency in Chennai. We run Google and Meta ads for real estate developers and B2B brands, and we build the websites and systems behind them.
Ready to scale your pipeline?
Let's diagnose your acquisition bottlenecks with a complimentary Growth Audit.