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Digital marketing encompasses all online marketing activities used to connect with potential and existing customers. It utilizes a variety of digital channels, including websites, social media platforms, search engines (where Google Ads comes in), email, mobile apps, and more. The goal is to promote brands, products, or services to a targeted audience and ultimately drive sales or conversions.

Digital Marketing

  • Wider reach: Compared to traditional marketing, digital marketing allows you to connect with a much larger audience on a global scale.

  • Targeted marketing: You can tailor your campaigns to reach specific demographics and interests, ensuring your message reaches the right people.

  • Measurable results: Digital marketing provides valuable data and insights on campaign performance, allowing you to track progress and optimize your strategies for better results.

  • Cost-effective: Digital marketing offers various cost-effective options compared to traditional marketing methods.

Importance of google AdWords and the benefits of running ads
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